Quick poll. When was the last time you opened a phonebook or used the Yellow Pages? I mean a real, physical phonebook. Don’t remember? Well, I bet you’re not alone. And yet, in my experience as a digital marketer, I can tell you what the biggest advertising pain for many small businesses is. It’s that
Lee was born in South Louisiana and lived there the first 30 years of his life. For the past 10 years, he has lived in Korea as an English as a Foreign Language professor. Determined to return to South Louisiana with his family, Lee looks forward to again having backyard barbecues and watching LSU and Saints football with friends and family.
Small business owners, do you ever wonder why your business seems to be stale, even though you’re really excited about your business? As a small business owner, I feel that what small businesses are missing is their own personal touch, something YouTube can offer. Melanie Moore explains in her article “6 Tactics for an Effective
Small businesses have the advantage of an intimate relationship with their customers. From the neighborhood corner mom and pop store to the often-frequented service shops like barber shops and hair salons, small business owners get to know their customers on a personal level. Technology has changed, but the truth of today’s business world is that
It isn’t as simple as having a website. You also need that website to function its main goal: getting customers to buy your product or service. For a small local business, you want customers in your area to find your site. For example, what good is it for a user in Portland, Oregon, to find
In 10 words or fewer, define SEO. Search Engine Optimization (SEO) helps customers find your business online. But I’ve got Google for that! Yes, and part of what SEO does is to help your business show up higher in Google based on a number of factors. I love Craig Rootman’s graphic with all of the services
DO YOU NEED SEO FOR YOUR SMALL BUSINESS? Yes, you do! Simply put, SEO is an important method in building your business online. Search Engine Optimization (SEO) is not a new practice in the digital marketplace, but it is an important factor in helping your business to succeed. SEO, simply, helps the RIGHT customers find
If your business is struggling to reach the goals you set out for yourself, why wait to add SEO to it?